PSYC 1010 Chapter Notes - Chapter 7: Short-Term Memory, Implicit Memory, Semantic Network

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Storage: involves maintaining encoded information in memory over time. Retrieval: involves recovering information from memory stores. Attention: involves focusing awareness on a narrowed range of stimuli or events. Levels of processing theory: proposes that deeper levels of processing result in more durable memory codes. Structural, phonemic, and semantic encoding represent progressively deeper levels of processing. Elaboration, the use of visual imagery, self- referent encoding and increasing the motivation to remember can enhance encoding and retention. Information processing theories: propose that people have three memory stores . Sensory memory, short-term memory (stm) and long-term memory (ltm) Preserves information in its original form for a very brief time. Memory traces in the sensory store appear to decay in about one quarter of a second. Stores a perfect picture of the world, but for a fraction of a second: iconic (visual, echoic (auditory) sensory memories.