MKTG 2030 Chapter Notes - Chapter 6: International Organization For Standardization, Iso 9000, Global Industrial
3 Mar 2015
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Company manufactures and markets commercial and business jets and transportation equipment, systems and services. The company competes in the b2b market; demand for its products are often contingent on the end customers: ex: demand for air craft purchases is determined by demand by passengers to travel. Business marketing: marketing of goods/service to companies, governments and not for profit organizations for use in creating of goods/services that they can produce and market to others (b2b) Organizational buyers: manufacturers, retailers and government agencies that buy goods/services for their own use/for resale. Aggregate purchases of organizational buyers is greater than those of ultimate consumers in a year. Reprocess a good/services they buy before selling it (steel mill that converts iron ore into steel: banks take money from depositors, reprocess it and sell it as loans to commercial borrowers. Wholesalers and retailers that buy physical products and sell them again without any reprocessing.
