MKTG 2030 Chapter Notes - Chapter 1: Customer Satisfaction, American Marketing Association, Bungee Jumping
3 Mar 2015
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Wildplay is full-service outdoor adventure company offering customers bungee jumping, aerial. Capitalization on consumer trends: desire for personal and memorable experiences; desire to reconnect with nature. Owners say tree-to-tree parks in europe and south america; way to deliver outdoor experience to broader range of people: brought this trend into their own country to maximize future success/profitability. Target groups seeking entertainment, youth and school children. Promote environmental and social sustainability; joint cooperation with groups promoting physical fitness and protection of nature. What marketing is and what it is not. Marketing affects all individuals, all organizations, all industries, all countries and the natural environment. : it is but an aspect of marketing: neither is selling. : effective marketing may reduce need for selling: not common sense make successful market decisions. : marketers are sensible and intuitive, but these traits are not sufficient to. Need to have intimate knowledge/understanding about consumers and changing marketplace.
