HRM 3430 Chapter Notes - Chapter 12: Humber River Hospital, Daimler-Benz, Taco Bell
8 Dec 2011
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Merger two or more firms join together. Horizontal merger the merging of two competitors to achieve economies of scale: coles books and smithbooks formed chapters, chrysler and daimler-benz, chrysler (american) daimler-benz (german, failed merger because of cultural differences. Forward vertical/vertical integration - the merger of a buyer and seller: pepsico acquired kfc and taco bell to ensure distribution of its product. Backward vertical the merger of a supplier and a buyer. To achieve the synergies of controlling all factors affecting a company"s success, from production of raw goods to manufacturing to distribution and retail sales. Conglomerate merger the merger of 2 organizations competing in different markets: nokia mergers with mcdonalds. Acquisition purchase of an entire company by another. Consolidation when two or more companies join together and form an entirely new company: three hospitals in toronto york finch, humber memorial and northwestern. General merged to form humber river regional hospital.
