ADMS 2511 Chapter Notes - Chapter 10: Data Mart, Decision Support System, Data Warehouse

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Adms 2511 ch 10 business intelligence: managers and decision making, management, process which organization achieves goal through use of resources, people, money, materials, information (inputs, ma(cid:374)ager"s jo(cid:271) a(cid:374)d de(cid:272)isio(cid:374) (cid:373)aki(cid:374)g, all managers perform 3 basic roles. Informational roles monitor, disseminator, spokesperson, analyzer: decisional roles entrepreneur, disturbance handler, resource allocator, negotiator, decision choice among 2 or more alternatives that individuals/groups make, decision making is systematic process, 3 major phases. Intelligence: design, choice, general model figure 10. 1 pg. 285: encompass all conditions that might occur when making decision. If solution fails, return to previous phase: why managers need it support, decision making is difficult due to, number of alternatives is constantly increasing. Innovations in technology and communications: global market, e-business, decisions made under time pressure, not possible to process information fast enough. Hiring executive, choosing r&d projects: bi assists unstructured decision, semi-structured decision, require combination of standard solution procedures and individual judgement, ex.

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