ADMS 2320 Chapter 4: ADMS 2320 Chapter 4 Notes

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ADMS 2320 Chapter 4 Notes Summary
Introduction
If an organization, even unwittingly, encourages a predominantly competitive model for
negotiators, this will tend to increase gender-stereotypical behaviours (men negotiating
competitively, women negotiating cooperatively), and it will also increase backlash
when women go against stereotype.
Me ad oe eed to ko that it’s aeptale fo eah to sho a full age of
negotiating behaviours.
Thus, a female negotiator who behaves competitively and a male negotiator who
behaves cooperatively need to know that they are not violating expectations.
Second, at an individual level, women cannot directly control male stereotypes of
women.
Fortunately, such stereotypes are fading.
However, women can control their own negotiating behaviour.
Does this mean they should always behave aggressively and in a self-interested manner
in negotiations?
If economic outcomes are valued, then the answer, in general, is yes.
And, of course, the shoe can be put on the other footif men value social outcomes,
they should consider behaving in a more cooperative manner.
Research is less clear as to whether women can improve their outcomes even further by
showing some gender stereotypical behaviours.
A 2012 article by Laura Kray, professor at the University of California, Berkeley, and
colleagues suggested that female negotiators who were instructed to behave with
feiie ha (e aiated i ody oeets, ake feuet eye otat ith
their partner, smile, laugh, be playful, and frequently compliment their partner) did
better in negotiations than women not so instructed.
These behaviours did not work for men, regardless of the gender of their negotiating
partner.
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