ADMS 2200 Chapter Notes - Chapter 3: Environmental Resource Management, Strategic Alliance, Market Environment

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Chapter 3: the marketing environment, ethics, and social responsibility. Identify the four levels of the social responsibility pyramid: environmental scanning and environmental management. Environmental scanning collecting external marketing environment information to identify and interpret potential trends. Trends may represent significant opportunities or threats to the company. Environmental management attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, and social-cultural environments. Strategic alliance partnership in which two or more companies combine resources and capital to create competitive advantages in a new market: competitive environment: Interactive process that occurs in the marketplace among: Marketers of products that can be substituted for one another. Marketers competing for the consumer"s purchasing power. Monopoly market structure in which a single seller dominates trade in a good or service for which buyers can find no close substitutes. Some pharmaceutical firms have temporary monopolies provided by patents on drugs.