ADMS 2200 Chapter Notes - Chapter 10: Toothpaste, Retail, Sunscreen

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Richard Patterson

Document Summary

Product - bundle of physical, service, and symbolic atributes designed to saisfy a customer"s wants and needs. The growth of potenial service transacions represents a vast markeing opportunity, and the environment for services is changing so marketers need to ind new ways to reach customers. Types of consumer products: unsought products products marketed to consumers who may not yet recognize a need for them (long-term-care insurance, specialty products (tifany&co. , lexus automobiles) buyers refuse to accept subsitutes. Producers can distribute them through relaively few retail locaions: convenience products goods and services that consumers want to purchase frequently, immediately, and with minimal efort. Emergency goods and services (snow shovel during snowstorm: marketers must strive to make these exchanges as simple as possible, shopping products products that consumers purchase ater comparing compeing oferings. (clothing, furniture, insurance) Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizaional product.