ADMS 2200 Chapter Notes - Chapter 1: Marketing Myopia, Canadian Red Cross, Tim Hortons

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Richard Patterson

Document Summary

Chapter 1 markeing: the art of science of saisfying customers. Uility want-saisfying power of a good or service. Raw material => inished goods (i. e. ipad, shirt from uo) Availability of goods and services when consumers want them (i. e. dental appointment, Available at convenient locaions (i. e. vending machines outside gas staions) Ownership (possession) uility (i. e. retail sales in exchange for currency) *organizaions must create uility and customers to survive. How does an organizaion create customers: idenifying customer needs, designing products to meet those needs, communicaing informaion, making items available at imes and places that meet customers" needs, pricing, providing necessary service and follow-up to ensure customer saisfacion. Organizaional funcion and a set of processes for creaing, communicaing, and delivering value to customers and for managing customer relaionships in ways that beneit the organizaions and its stakeholders. Assumes that the organizaions conduct their markeing eforts ethically and that these eforts serve the best interests of both society and the organizaion.