ADMS 2200 Chapter 3: ADMS 2200 - ch 3 marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Louise Ripley

Document Summary

Chapter 3: sustainable marketing social responsibility and ethics. Critics charge that the marketing system causes prices to be higher than they would be under more sensible systems. Markups reflect services that consumers themselves want- more convince, larger assortments, more service, longer hours, return policies etc. Raising prices to finance heavy advertising and sales promotion. Charge much of the packaging and promotion adds only psychological value to the product rather than function value. Advertising adds to product costs but also value to inform buyers of availability and merit of brand, Pricing tactics to take advantage of emotional/mandatory purchases. (funeral) Deceptive pricing includes practices as falsely advertising wholesale pricing or a large price reduction from a false list price. Deceptive promotion- misrepresenting the product"s features of performance or luring the customers to the store for a bargain that is out of stock. Deceptive packaging- exaggerating the package contents through subtle design, misleading labeling or describing size in misleading terms.