ADMS 1000 Chapter 8: Global Forces
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Businesses in the global context involves many stakeholders, including domestic and foreign competitors, workers, industries, governments, national cultures, and economies. Globalization: although there is no universally agreed-upon definition, it many be considered as a process involving the integration of national economies and the process of generating a single world economic system. A number of fundamental factors have encouraged the move to go global . Pull factors: positive outcomes a business would gain from entering the global market include the potential for sales growth and the opportunity of obtaining needed resources. Push factors: forces that act on all businesses to create an environment were competing successfully means competing globally include the forces of competition, the shift toward democracy, the reduction in trade barriers, and improvements in technology. A fundamental reason for engaging in global operations is to help a business expand its markets. A significant portion of sales among the world"s largest firms are generated from outside the home country.