ACTG 2020 Chapter Notes - Chapter 5: Reciprocal (Grammar), Finished Good, European Cooperation In Science And Technology
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Cost-Based Pricing
Companies use various strategies to set price. Since cost is animportant determinant of supply and is known to the producer, manycompanies base price on cost. Still other companies use atarget-costing strategy, or strategies based on the initialconditions in the market.
A cost-based pricing approach starts with product cost and thendesired profit is added. Usually, there is some cost base and amarkup. The markup is a percentage applied to base cost; itincludes desired profit and any costs not included in the basecost. Companies that bid for jobs routinely base bid price oncost.
Example: Linder Company makes and sells vitaminsupplements. The following information from last year's accountingrecords showed:
Cost of Goods Sold | $254,000 |
Selling and administrativeexpense | 86,360 |
Operating income | 111,760 |
The markup percentage must include all costs that are not a partof cost of goods sold plus the desired profit. For Linder Company,the markup on COGS is found as follows:
Markup on COGS | = (Selling and administrativeexpenses + Operating income)/COGS |
= ($86,360 + $111,760)/$254,000 =0.78 or 78% |
Now, if Linder Company produces a new product with manufacturingcost of $2 per unit, the unit price at this markup is:
Price = $2 + (0.78 Ã $2) = $2.00 +$1.56 = $3.56 |
A Company does not have to use Cost of Goods Sold as the basisof the markup. For example, a job-order firm might decide to usethe markup on prime costs (direct materials and direct labor) tocost jobs. Suppose that Carl's Custom Cabinetry wants to price jobsbased on prime costs plus a markup on prime cost. Last year'sincome statement revealed the following information:
Prime costs | $134,000 |
Overhead | 73,700 |
Selling and administrativeexpense | 38,860 |
Operating income | 50,920 |
Markup on Prime Cost | = (Overhead + Selling andadministrative expenses + Operating income)/Prime cost |
= ($73,700 + $38,860 +$50,920)/$134,000 = 1.22 or 122% |
Carl is pricing a new job with estimated direct materials of$4,300 and direct labor of $1,800. The estimated price is:
Price = ($4,300 + $1,800) + (1.22 Ã$6,100) = $6,100 + $7,442 = $13,542 |
Neither Linder Company nor Carl's Custom Cabinets must use theprice figured according to the markup. This is just a firstapproximation. Carl, for example, may want to set a lower price inhopes of getting more business from this particular customer.Linder Company may want to charge a higher price based on marketconsiderations.
Target Costing
Another approach to pricing a product or service is targetcosting. The target cost is based on the price (target price) thatcustomers are willing to pay. The Marketing Department determineswhat characteristics and price for a product are most acceptable toconsumers. Then, it is the job of the company's engineers to designand develop the product such that cost and profit can be covered bythat price. Japanese firms have been doing this for years; Americancompanies are beginning to use target costing. So first the targetprice is set. Then the desired profit is deducted, and theremaining amount is the target cost.
Target cost = Target price -Desired profit |
Determining the target cost is relatively easy. Actuallydesigning and manufacturing a product that will achieve the targetcost and sell for the target price is more difficult. As a result,target costing is an iterative process as the firm works to refinethe proposed product to meet the cost and price targets.
Price Discrimination
Price discrimination refers to the charging of different pricesto different customers for essentially the same product. TheRobinson-Patman Act was passed in 1936 as a means of outlawingprice discrimination by manufacturers or suppliers; services andintangibles are not included under the act.
The Robinson-Patman Act does allow price discrimination undercertain specified conditions: (1) if the competitive situationdemands it and (2) if costs (including costs of manufacture, sale,or delivery) can justify the lower price. According to the secondcondition, a lower price offered to one customer must be justifiedby identifiable cost savings and the amount of the discount must beat least equaled by the amount of cost saved.
To compute a cost differential, the company creates classes ofcustomers based on the average costs of selling to those customers.Then all customers in each group are charged a cost-justifiableprice.
Example: Raul Company manufactures specializedelastic bandages used to reinforce athletes' wrists or ankles. Raulsells to a number of individual physical therapists and athletictrainers as well as to Medallion Gym, a national chain of physicalfitness facilities. The average manufacturing cost is $169 per case(a case contains 100 plastic-wrapped elastic bandages). RaulCompany sold 350,000 cases last year to the following two classesof customer.
Price | Quantity | |
---|---|---|
Medallion Gym | $235 | 175,000 |
Individual trainers and physicaltherapists | $241 | 175,000 |
Medallion Gym requires that the bandages be individuallypackaged in boxes with the Medallion name on the label. This boxand special labelling costs $0.34 per unit. Raul also pays allshipping costs, which amounted to $1,400,000 last year.
The individual trainers and physical therapists order in smalllots that require special picking and packing in the factory; thespecial handling adds $20 to the cost of each case sold. Salescommissions to the independent jobbers who sell Raul products tothe trainers and physical therapists average 10 percent of sales.Bad debts expense amounts to 1 percent of sales.
The cost per case for each customer category can be computed asfollows:
Medallion Gym: | |
---|---|
Manufacturing cost per case | $169.00 |
Box and special labelling ($0.34 Ã100) | 34.00 |
Shipping ($1,400,000/175,000cases) | 8.00 |
Total cost per case | $211.00 |
Individual Trainers and PhysicalTherapists: | |
---|---|
Manufacturing cost per case | $169.00 |
Special handling | 20.00 |
Sales commission ($241 x 0.10) | 24.10 |
Bad debts expense ($241 x0.01) | 2.41 |
Total cost per case | $215.51 |
Profit and profit percentages are as follows:
Medallion Gym | Trainers and Physical Therapists | |
---|---|---|
Price per case | $235.00 | $241.00 |
Less: cost per case | 211.00 | 215.51 |
Profit per case | $24.00 | $25.49 |
Profit percentage | 10.21% | 10.58% |
The company will need to see if the profit percentages range areclose to one another; if so, there would be a cost justificationfor the price differential. If not, the company may need toconsider potential price discrimination and change its price forthe customer group that it considers to be "out of line."
For each of the following situations, determine whether or notthere is price discrimination according to the Robinson-PatmanAct.
1. | Dr. Jeffrey Lowman, M.D., chargesless to patients who he feels cannot afford his usual fee.- Selectyour answer -YesNoItem 1 |
2. | Damian Company manufacturesspecialty jams and jellies. Damian is located in Amarillo, Texas,and sells only to stores in the Amarillo area. Sometimes Damianoffers a price break to store owners whose children attend the sameschools as Damian's children. - Select your answer -YesNoItem2 |
3. | A national manufacturer of hairproducts charges a significantly lower price to large chain storesthan to smaller stores. The price differential is not supported bycost differences. - Select your answer -YesNo |
Step 1 | You work for Thunderduck Custom Tables Inc. This is the first month of operations. The company designs and manufactures specialty tables. Each table is specially customized for the customer. This month, you have been asked to develop and manufacture two new tables for customers. You will design and build the tables. This is a no nail, no screw, and no glue manufacturing ( no indirect materials used). You will be keeping track of the costs incurred to manufacture the tables. | |||
The cost of the direct materials that can be used to manufacture the table are as follows. These cost are on a per unit basis. | ||||
Table Top | $ 1,100.00 | |||
Table Leg | $ 200.00 | |||
Drawer | $ 310.00 | |||
Assume a $25 per hour wage rate to the assembly employees. | ||||
The company uses a job order costing system and applies manufacturing overhead to jobs based on direct labor hours. | ||||
The company estimates that there will be 12 direct labor hours worked during the month. | ||||
The estimated manufacturing overhead cost for the month is: | ||||
a. | Factory supervisor salary per month | $ 3,000.00 | ||
b. | Rent for the factory per month | $ 600.00 | ||
c. | Depreciation of factory equipment per month | $ 600.00 | ||
Total Estimated manufacturing overhead | $ 4,200.00 | |||
What is the predetermined manufacturing overhead rate? | ||||
Step 2 | The first order you received was to manufacture a table using a table top and four legs. This is your Job #1. Go to the "Job #1 Cost Sheet" tab. There are three assembly employees that spend 2 hours each to make the table. Here, you will calculate the cost of making the table by calculating the direct material, direct labor and applied overhead cost. Complete the job cost sheet by calculating the direct material, direct labor and manufacturing overhead applied that would be incurred for job #1. | |||
Step 3 | The customer that has ordered Job #2, wants a table that is the same as Job #1, but wants to also add a drawer to the table. There are three assembly employees that spend 3 hours each to make the table. On the "Job #2 Cost Sheet" tab you calculate the cost of making the table by calculating the direct material, direct labor and applied overhead cost. | |||
Step 4 | Here you will find a list of transactions that must be recorded for the company for the month of December. On the "General Journal" tab, you will record all of these entries in proper journal entry format. The following is a list of transactions that need to be recorded for the company for activity in the month of December. Record these in the "General Journal" tab using the proper journal entry format. Please use the following accounts: Accounts Receivables, Raw materials, Work in process, Finished goods, Accumulated depreciation, Accounts payable, Salaries and wages payable, Sales revenue, Manufacturing overhead, Cost of goods sold, Salaries and wages expense, Advertising expenses, and Depreciation expense. | |||
1-Dec | Raw Materials purchased on account, $11,000. | |||
5-Dec | All Raw Materials needed for Job #1 were requisitioned from the material storage for use during the month. Assume all materials are direct. | |||
10-Dec | The following employee costs were incurred but not paid during the month: | |||
Total cost incurred for direct labor for Job #1 Cost Sheet. | ||||
Salary for supervisor of the factory $3,500. | ||||
Administrative Salary $2,000. | ||||
15-Dec | All Raw Materials needed for Job #2 were requisitioned from the material storage for use during the month. Assume all materials are direct. | |||
16-Dec | Rent for the month of December for the factory building incurred but not paid $600. | |||
17-Dec | Advertising costs incurred but not paid for the month was $1,400. | |||
20-Dec | Depreciation for the month of December was recorded on equipment was $750 ($150 for equipment used in the factory and the remainder for equipment used in selling and administrative activities). | |||
22-Dec | Manufacturing overhead cost was applied based on direct labor hours to Job #1 based on the POHR determined on the "Job Cost Sheet". | |||
26-Dec | Job #1 was completed and transferred to Finished Goods during the month. | |||
28-Dec | The completed table from Job #1 was sold on account to the customer for $16,000 during the month. (Hint: Make sure to account for the cost of the table that was sold using the cost from the job cost sheet.) | |||
31-Dec | Direct labor cost incurred but not paid for three employees to start manufacturing Job #2. The employees only worked one hour each, three hours total during the month and they did not complete their work on the job. | |||
31-Dec | Manufacturing overhead cost was applied based on direct labor hours to Job #2 based on the POHR. Only three direct labor hours were worked on Job #2 during the month. | |||
31-Dec | Any underapplied or overapplied overhead for the month was closed out to Cost of Goods Sold. | |||
Step 5 | Post the journal entries that you recorded on the "General Journal" tab to the "T-accounts" tab. This is the company's first month of business, so there will not be any beginning balances. Compute the balance for each T-account after all of the entries have been posted. | |||
Step 6 | Prepare a Schedule of Cost of Goods Manufactured and a Schedule of Cost of Goods Sold on the "Schedule of COGM and COGS" tab for Job #1 and Job #2 that were worked on during the month by the company. Make sure to follow the format noted in your book (pg. 87). (Hint: This is the company's first month of operations and therefore the beginning balances will be zero.) | |||
Step 7 | Prepare an Income Statement for the month using the Traditional Format on the "Income Statement" tab. | |||
Step 8 | Answer the additional questions below | |||
Check Figure: Cost of Goods Manufactured= $4,150 | ||||
What is the ending balance for raw materials? | ||||
What is the ending balance for work in process? | ||||
What is the ending balance for finished goods? | ||||
What is the actual manufacturing overhead cost incurred during December? | ||||
What is the total applied manufacturing overhead cost during December? | ||||
What is the unadjusted cost of goods sold? | ||||
Was the manufacturing overhead for the month of December overapplied/underapplied ? | ||||
What is the amount of Manufacturing overhead overapplied/underapplied? | ||||
What is the adjusted cost of goods sold? | ||||
What is gross margin? | ||||
What is net operating income? | ||||
What is the total prime cost for Job#1? | ||||
What is the total conversion cost for job #1? | ||||
What is the total product cost for job#1? | ||||
What was the period cost incurred for the month of December? | ||||
What is the contribution margin for Job #1 (assume that all selling and administrative cost and all manufacturing overhead costs are fixed.)? | ||||
What would be the actual (not applied) total fixed manufacturing overhead cost incurred for the company for the month if the order in Job #1 is for five tables instead of one table assuming this cost is with in the relevant range? |