SY101 Chapter Notes - Chapter 12: Sandford Fleming, Marshall Mcluhan, Arpanet

• School: WLU
• Department: Sociology
• Course: SY101
• Professor: Glenda Wall

Document Summary

Chapter 12 the mass media and medicine. Problem: politicians are marketing + image vs. policies determining success: capitalist industrialization, modern industry required, literate workforce, rapid means of communication to do business efficiently, mass media was source of profit. Abc airing disney world hiring pedophiles but cancelling. Extra info: 37% of news editors have been influenced by ads, mass media unanimously endorses consumerism (goods + services, eg. Companies pay filmmakers to use brand-name in movies: when new stories come out that touch on less central values provides opportunity to see diversity of media opinion, mass media will subject specific gov. Media and racial inequality: production + content can break down established roles/images of black women, today"s problem: men still predominant prestigious roles, 21% = non-prestigious role played by women (13% for males) Centralized control + resistance on internet: although audience members do not mindlessly absorb media messages, they have little control over content.