MU121 Chapter Notes - Chapter 14: Pop-Up Video, Voodoo Lounge
Document Summary
Behind the music: the rise of vh-1 and the. Mtv"s parent company mtv networks began broadcasting new channel called vh-1. Targetted an older demographic, rock loving baby boomers. Originally preferred adult oriented light rock, r&b, jazz. Channel struggled for over a decade until development of new shows like pop up video, 1996. Featured videos with onscreen facts about the music, program drew many viewers who might not have patience for music videos otherwise. People found factoids more fun and entertaining than the music. Vh-1 then developed into 2 quas-historical series in 1997: behind the music and legends. More emphasis on sensational aspects of personal lives than musical style. Gave viewers the sense they were learning about rock"s history. Accompanied large scale international interest in rock history during mid 90s. Life time premiered show a history of rock and roll. Pbs produced the history of rock n roll.
