MU121 Chapter 9: 9 Motown
Document Summary
Mostly fun from la after berry gordy left detroit to pursue possibilities. Cloud nine meant to be direct response to the family stone"s dance to the music . Norman whitfield"s production created more aggressive, groove oriented, and psychedelic sound. Among most commercially successful black pop band of decade. Started in 1968 as a party band in alabama. Motown maintained presence in teen market during early 70s with group. Top singles hit number 1 on r&b and pop singles charts. Placed more than a dozen hits on charts before leaving motown. Gaye and wonder given complete artistic control over records. What"s going on was one of first concept albums in black pop. Reflected another link with rock music while remaining faithful to motown roots. Series of albums also cohered in similar manner as gaye"s to album oriented rock. Wrote, produced, and played many instruments on his album. Experiments with new sounds and timbres and studio techniques highly indebted to rock.
