EC260 Chapter Notes - Chapter 8: Diminishing Returns, Monopsony, Isocost

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Managers with monopoly power don"t have to consider actions of market rivals b/c there are none. No intramarket competition; firm demand = market demand. Cross elasticities tell us what goods, locations, and times are substitutes for a monopoly product. Produce where mr = mc (cid:0) more strategic power and higher economic profit for all market structures. Unregulated monopolist maximizes profit by choosing price and output where difference between tr and tc are largest. Maximize profit at output where mc = mr. Profit is maximized when , which implies that mr mc = 0 or mr = mc. Monopolist can"t produce in inelastic range of demand curve if maximizing profit. In monopoly, price > avc is managers want to maximize profits. If not, managers aren"t covering variable cost and should shut operation to reduce losses to only fixed costs. Produce quantity where mr = mc and price at the quantity demanded on demand curve.

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