EC238 Chapter Notes - Chapter 3: Economic Equilibrium, Demand Curve, Marginal Cost

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7 Mar 2016
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Willingness to pay determined by her/his personal preference. Wtp for environmental assets reflect personal values. Two ways of changing energy consumption : changing ability to pay price, changing consumption at price preference. As number of units increases wtp additional units of that good declines. Marginal wtp: is additional willingness to pay of a person of one more unit of that good or service: price person would pay for one more unit of that good, point on the wtp schedule. Wtp schedule demand curve and aggregate wtp schedule/aggregate demand curve: horizontal sum of all demand curves. Benefits one receives from consuming is = amount person willing to pay. Benefits determined by market demand curve as total benefits for all individuals. Total benefits measured by total wtp: area under market demand curve. When a resource used for one thing, it can"t be used for another thing so the loss for not using it for another thing is the opt. cost.

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