EC120 Chapter Notes - Chapter 15: Marginal Revenue, Demand Curve, Natural Monopoly

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15 Nov 2016
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EC120 Full Course Notes
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EC120 Full Course Notes
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A key resource is owned by a single firm. Resources is a broad term, knowledge can be a resource. 1 large firm produces more efficiently than small firms. Firms set marginal revenue to equal marginal cost. For a monopolist: marginal revenue is not equal to price. To increase quantity, firms must find new buyers (move along demand curve) To find new buyers, firms must lower prices. Change in revenue due to quantity increases is a trade-off: Quantity effect, quantity increases lead to higher revenue. Price effect, quantity increases caused by lower prices. Marginal revenue is the change in revenue for a change in quantity, (cid:1844)(cid:1843)=(cid:883)(cid:882)(cid:882) (cid:884)(cid:1869)=(cid:1844) Price is greater than marginal revenue for a downward sloping demand curve. At the optimal quantity, price is found on demand curve. Price is higher than marginal cost and revenue. Selling the same good at different prices to different customers. Charge groups based on different willingness to pay.

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