BU491 Chapter Notes - Chapter 7: Parochialism, Ethnocentrism, Chief Financial Officer

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Strategies to develop a transnational organization: successful transnational strategies require an organization that: Establish multinational responsiveness: thus we must define managers" roles and responsibilities in a transnational organization. Three key management roles in the transnational company: the global business manager: requires managing who has the acumen to see opportunities and risks across national boundaries and functional specialities and skill to implement the benefits. Incorporate perspectives and interests of geographic and functional managers. Keep consistency of business strategy with corporate strategy. Reconcile different views and prepare an integrated strategy. Oversee the worldwide distribution of key assets and resources. Shape the future configuration by leveraging existing resources and capabilities. Link resources and capabilities in a configuration that resembles the integrated network form. Where to locate plants, develop vital source and more: cross-border coordinator. Decide on sourcing pattern: build on the most capable national operations and capitalize on locations of strategic importance.

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