BU491 Chapter Notes -Knitting
Document Summary
Article when you shouldn"t go global: many companies seem to share unquestioned assumptions about the need to go global and are lulled by apparent safety in numbers as they move toward potential disaster. Truly global corporations began appearing early in the last century, and their number has growth with both successes and failures along the way ever since. The accelerated removal of political and regulatory barriers to cross-border trading and investment over the past 15 years, along with the advent of technology that enables companies to conduct business around the world. Just because a move makes sense for a rival or for companies in other industries doesn"t mean it makes sense for your own company or industry. Even if potential benefits do exist for your company, you may not be in a position to realize them. Unanticipated collateral damage to your business may make the endeavor.
