BU481 Chapter Notes - Chapter 2: Customer Service, List Price, Investment
Document Summary
Strategy plays a central role in the efforts of general managers to establish, sustain, and monitor the direction of their business. The concept of strategy provides a base point for organizing and discussing your understanding of what a business is all about. Strategy provides a starting point for analyzing and debating choices that affect the future direction of the business. Strategic goals are an expression, in measurable terms, of what a business intends to achieve, absolutely and relative to competitions. Hard goals : focus on the aims and performance of the business as a classic economic entity, whether it be for profit or not for profit, revealing measurable targets and time frames. Soft goals : set out targets for the social conduct of the business, they focus on the intentions of the business, with respect to its managers, employees, and the community.
