BU481 Chapter Notes - Chapter 1: Serbian Language, Strategic Planning
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A general management perspective: external environment includes current customers, potential customers, competitors, technological innovation, government, suppliers, global forces, etc. Lt), setting direction, creating strategy, and implementing change. Using the performance matrix: used to classify operating performance and organizational health as roughly positive or negative. Tangible image: an envisioned future, including a vivid description that is reachable in a 10- to 30-year time frame (cid:862)a mission is a (cid:272)lea(cid:396) a(cid:374)d (cid:272)o(cid:373)pelli(cid:374)g goal that se(cid:396)(cid:448)es to u(cid:374)if(cid:455) a(cid:374) o(cid:396)ga(cid:374)izatio(cid:374)"s effo(cid:396)ts. A(cid:374) effective mission must stretch and challenge the organization, yet be achievable. It translates the abstractness of philosophy into a tangible, energizing, highly focused goal that draws the organization forward. It is crisp, clear, engaging it (cid:396)ea(cid:272)hes out a(cid:374)d g(cid:396)a(cid:271)s people (cid:271)(cid:455) the gut. (cid:863) Look to key people in an org for creative ideas they are committed to: do(cid:374)"t (cid:272)o(cid:374)st(cid:396)u(cid:272)t a (cid:448)isio(cid:374) (cid:449)ithout (cid:272)o(cid:374)side(cid:396)i(cid:374)g the o(cid:396)g"s ide(cid:374)tit(cid:455), di(cid:396)e(cid:272)tio(cid:374), oppo(cid:396)tu(cid:374)ities, a(cid:374)d problems.
