BU481 Chapter 11: BU481 Chapter 11
Document Summary
The answers to these to questions make up your action priorities. Identify the individuals/groups that will be most involved in or affected by the anticipated changes and assessed their commitment and capability for change. To decide who to focus on, need to integrate other starting conditions into analysis: urgency for action and power position relative to the potential targets. Change agents: people who believe change is necessary and propose the change, have skills and capabilities to help bring about change, competent and committed managers who are potential allies in the change process. Defensive resistors: opposed to the change because they lack capabilities to play a role in it and find the change threatening. If change is successful, they could lose out. Proactive resistors: competent managers who think the change is inappropriate, not needed or not the right change, they may be right, worth listening to.
