BU432 Chapter Notes - Chapter 10: Interpersonal Attraction, Gemba, Throw-Away Society
Document Summary
Physical and social surroundings: big difference in motives for product usage and also affect how the product is evaluated. However, the consumer"s actual experience depends on his or her interpretation of this arousal. It is important to distinguish between density and crowding for this reason. The former term refers to the actual number of people occupying a space, while the psychological state of crowding existsonly if a negative affective state occurs as a result of this density. In addition, the type of consumers who patronize a store or service can serve as an attribute. Flow time: become so absorbed in an activity we notice nothing else. Not a good time to be hitting people with ads. Occasion time: special moments when something monumental occurs, such as a birth or an important job interview. Ads clearly relevant to the situation will be given our undivided attention.
