BU432 Chapter Notes - Chapter 15: Product Placement, Starbucks, Typewriter
Document Summary
Chapter 15: the creation and diffusion of culture. Dan + shay: managerial subsystem: would be dan + shay"s record label, communication subsystem: would be the advertising and promos for their music, cultural gatekeepers: filters the flow of information intended for consumers, ex. Reviews, influencers, reference groups, etc: product placement: insertion of real products in the media, ex. Accidental product placement of starbucks cup in game of thrones: gives instant credibility and recognition, avergaming: online games merge with interactive advertisements that let companies target specific types of consumers, ex. The diffusion of innovations: diffusion of innovation: process whereby a new product, service or idea spread through a population, social media takes this process to a whole new level. Innovation: any product or service that consumers perceive to be new in some way: can be new products, new activities, new brands, variations on existing products, new manufacturing techniques.
