BU415 Chapter Notes - Chapter 12: Database Administrator, Teijin, Cash Register
Document Summary
The amount of data on corporate hard drives doubles every six months. Big data describes the massive amount of data available to today"s managers. Big data are often unstructured and are too big and costly to easily work through use of conventional databases, but new tools are making these massive datasets available for analysis and insight. Increasingly, standardized corporate data, and access to rich, third-party data sets are collectively enabling a new age of data-driven, fast-based decision making. Business intelligence (bi) a term combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modelling and analysis. Analytics describes the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions. Data leverage lies at the centre of competitive advantage. Information data presented in a context so that it can answer a question or support decision making. Knowledge insight derived from experience and expertise.
