BU415 Chapter Notes - Chapter 8: Apple Pay, Online Banking, Value Chain
Document Summary
Traditional models of value creation with it: 1) industry analysis, different industries offer different potential for profitability, porter"s 5 forces, threat of new entrants, high capital costs may lower the threat of new entrants, suppliers, ex. If you are concentrating in a field that is highly sought after with low supply, you have high bargaining power as a supplier of specialized skills: buyers, low switching costs increases bargaining power of buyers, ex. Walmart buys in bulk and can influence prices that suppliers set because they buy so much: substitutes, competition/rivalry: Industry analysis and the role of information systems: using it can create or increase barriers to entry, ex. Entry into the banking industry requires access to a network of. Atms and online banking capabilities, apple pay, etc: using it can decrease suppliers" bargaining power, ex. Inbound logistics: transporting, delivering and receiving goods, operations, ex.
