BU398 Chapter Notes - Chapter 1-5: Interjection, Global Citizenship, Social Capital
Document Summary
Apple launched original tv programs in 2017 to lack lustre results. Sony pictures team of zack vann and jamie, both presidents at the time. By hiring the most successful executives in the industry, apple is showing a real commitment to this new division. Their role is to recommend decisions of tv programming to the top executives apple and use the video programing division to produce original shows for apple. The challenge they face is the competition from amazon prime and netflix; both of which dominate the current streaming market. Apple must acquire talents from these competitors and recruit new talent for their division. As a company apply is at elaboration stage, but the tv programing division is still in its early collectivity stage with a new sense of team work and collaboration. Which is why the hiring of zack van amburg and jamie erlicht is a big move for apple.
