BU398 Chapter Notes - Chapter 10: Administrative Domain, Systems Analysis, Transformational Leadership
Document Summary
Innovate or perish: the strategic role of change. Forces driving the need for major organizational change are demonstrated below: Change rather than stability, is the norm today, whereas change once occurred incrementally and infrequently, today it is often dramatic and constant. Incremental change is a series of continual progressions that maintain an organization"s general equilibrium and often affect only one organizational part. For example, implementing a sales team in the marketing department. Radical change breaks the frame of reference for the organization, often transforming the entire organization. For example, shifting the entire organization from a vertical to a horizontal structure. Four strategic types of change: technology changes. Changes in an organization"s production process, including its knowledge and skills base, that enable distinctive competence. Involves the techniques for making products or services, like methods, equipment, and workflow. They are designed to make production more efficient or to produce greater volume: product and service changes.
