BU398 Chapter Notes - Chapter 2: Kodak, Customer Retention, Organizational Culture
Document Summary
Chapter 2 strategy, organizational design, and effectiveness. Top managers are responsible for determining the org"s goals, strategy, and design: shapes how the org is designed and managed. The mission is based on a good food between external opportunities and internal strength: goals and strategies are formulated to help achieve the mission. The design reflects the way goals and strategies are implemented: org design is the administration and execution of the strategic plan . Top managers interpret the environment differently and develop different goals: this is why you see some ceos come in and come up with a plan that can save a sinking company or vice versa. Middle managers will create their own goals and strategies for their individual units. Operative goals: explain what the org is actually trying to do, measurable outcomes, short run, overall performance, resources, market shares, employee development, innovation and change, productivity, help guide employees.
