BU398 Chapter Notes - Chapter 5: Coevolution, Strategic Alliance, Organizational Culture
Document Summary
Interorganizational relationships: resource transactions, flows, and linkages that occur among 2+ organizations. Company may be forced into interorganizational relationships depending on its needs and the instability and complexity of the environment. Organizational ecosystem: system formed by interaction of a community of organizations and their environment ecosystem cuts across traditional industry lines. Traditional competition no longer exists b/c each organization both supports and depends on others for success and survival. Organizations need to coevolve with others in the ecosystem so everyone gets stronger companies coevolve through discussions with each other, shared visions, alliances, and managing complex relationships. In organizational ecosystem, conflict and cooperation frequently exist at same time mutual dependencies and partnerships. In business ecosystems, managers must move beyond traditional responsibilities of corporate strategy and designing hierarchical structures and control systems. If top manager looks down to enforce order and uniformity, company is missing opportunities for new and evolving external relationships.
