BU385 Chapter Notes - Chapter 4: Product Design, Crystal Computing, Mass Customization
Document Summary
Product design determining the form and function of the product. Direct impact on success of the organization. Design should be closely tied to strategy. Major factor in cost, quality, time-to-market, customer satisfaction, and competitive advantage. 4 elements to rapidly create new goods and services: product approval committee. Consists of top management and directs the design/development activities. Ensures consistency between strategy and design: core teams. Cross-functional teams empowered to plan and lead design projects from idea to commercialization. Milestones during a new product design project when the progress of the core team is reviewed by the product approval committee. Decision on whether to approve, cancel, or redirect the project. Result in recognizing problems and making necessary changes earlier reduces cost of changes and time to market: structured development process. Breaking each phase into steps and each step into activities. Determines precedence relationships, scheduling, execution and control. Phases of product design: idea generation and preliminary assessment.
