BU385 Chapter Notes - Chapter 2: Outsourcing, Swot Analysis, Total Quality Management
Document Summary
Competitiveness ability and performance of an organization in the marketplace compared to other organizations that offer similar goods or services. Strategy the long-term plans that determine the direction an organization takes to become (or remain) competitive. Strategic planning the managerial process that determines a strategy for the organization. Key purchasing criteria the major elements influencing a purchase: price, quality, variety and timeliness (the availability of goods/services when they are needed by the customer) Value = quality, timeliness, etc. this e(cid:395)uatio(cid:374) (cid:396)ep(cid:396)ese(cid:374)ts the (cid:862)(cid:271)est (cid:271)u(cid:455)(cid:863) o(cid:396) (cid:271)est (cid:862)value(cid:863) price. In complex purchases, customers may use two categories of criteria: order qualifiers and order winners: Order qualifiers purchasing criteria that customers perceived as minimum standards of acceptability to be considered for purchase. These may not be sufficient to get a customer to purchase from the organization. Order winners purchasing criteria that cause the organization to be perceived as better than the competition.
