BU362 Chapter 18: Chapter 18 Marketing
Document Summary
Marketers are using consumer information to market them the right product, at the right time in the right place. Other ethical dilemmas include using ingredients in products that have dna manipulation - they contain gmo"s. The scope of marketing ethics: business ethics: the moral or ethical dilemmas that might arise in a business setting, marketing ethics: examines those ethical problems that are specific to the domain of marketing. Ethical issues associated with marketing decisions: people in marketing interreact directly with the public and depend on long-term trust of their consumers. Has its own code of ethics that deal with the specific issues that arise. Why people act unethically: all of us vary in the way we view situations, every individual is a product of his/her upbringing, ex. When companies have csr, they appeal their shareholders, employees, consumers, the market place and society at large.
