BU354 Chapter Notes - Chapter 6: Employer Branding, Human Resources, Visible Minority
Document Summary
Chapter 6 the strategic importance of recruitment. Marketing yourself as a good company to work for, to make future recruitment easier and result in better applicants. Better recruitment practices = better applicants = better financial performance. You want to make sure the whole process is good because applicants will go tell their experience to their networks too, and inconsiderate recruiting practices is basically brand suicide. 3 steps: define the target audience, where to find them, and what they want from an employer, develop the employee value proposition, communicate the brand by incorporating the vp into all recruitment efforts. Successful branding results in people saying i want to work here . This is usually the biggest source of recruits. It is beneficial to use existing employees because they already have knowledge of the business and you are increasing their cross-skills so they can work in different parts of the company if necessary.
