BU354 Chapter Notes - Chapter 14: Future Shop, Sobeys, Telemarketing
Document Summary
Retailing the set of business aciviies that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogues, and over the. Internet, as well as services like fast-food restaurants, airlines, and hotels. Wholesalers those irms engaged in buying, taking itle to, oten storing, and physically handling goods in large quaniies, then reselling the goods to retailers or industrial or business users. The big middle refers to that part of the market in which the most successful retailers compete because the biggest potenial customer base resides there. A irm does not have to be in the big middle to be successful in the short term, and successful irms typically do not start there. Middle through innovaions in products, formats, or operaional excellence or some combinaion of these that lead to great value. If irm has low-price they can move towards big-middle segment.
