BU354 Chapter Notes - Chapter 7: English Auction, North American Industry Classification System, Direct Selling
Document Summary
Business-to-business (b2b) markeing the process of buying and selling goods or services to be used in the producion of other goods and services, for consumpion by the buying organizaion, or for resale by wholesalers and retailers. Resellers markeing intermediaries that resell manufactured products without signiicantly altering their form. Wholesalers and distributors buy jeans and resell them to retailers who then resell them to consumers. North american industry classiicaion system (naics) codes a classiicaion scheme that categorizes all irms into a hierarchical set of six-digit codes. Can be quite useful to b2b marketers for analyzing market shares, demand for goods and services etc. Fewer customers, more geographically concentrated, larger orders. Demand is more inelasic, luctuates more, and more frequently. Mainly raw and semi-inished goods are purchased. Heavy emphasis placed on delivery ime, technical assistance, ater sale service, and inancing. May involve compeiive bidding, negoiated pricing and complex inancial arrangements. Buyers and sellers usually work closely to build close long-term relaionships.
