BU354 Chapter Notes - Chapter 6: Job Fair, Job Satisfaction, Kelly Services
Document Summary
The process of searching out and attracting qualified job applicants. Authority for recruitment is generally delegated to hr staff members, except in small businesses where line managers usually recruit their own staff. Recruiters are used when recruiting is done on a continual basis; their job is to find and attract qualified applicants and are becoming increasingly critical. The image or impression of an organization as an employer based on the perceived benefits of being employed by the organization. Experience of an employee based on feelings, emotions, senses, realities and benefits. Employer branding steps: define the target audience target group may be one of fou(cid:396) ge(cid:374)e(cid:396)atio(cid:374)s i(cid:374) toda(cid:455)"s workforce, the underemployed or the four employment equity groups, develop the employee value proposition (e(cid:454). Offe(cid:396) a(cid:374) oppo(cid:396)tu(cid:374)it(cid:455) to pa(cid:396)ti(cid:272)ipate i(cid:374) (cid:862)g(cid:396)ee(cid:374)(cid:863) environmental initiatives: reinforce value proposition in communication integrated marketing approach to internal and external communication should use various channels such as tv, radio, websites, etc.
