BU352 Chapter 17: Ethics and Socially Responsible Marketing
Document Summary
Chapter 17 ethics and socially responsible marketing. This question leads into the primary ethical dilemma facing managers, that is, how to balance shareholder interests with the needs of society. When customers can no longer trust a company or that the company is not acting responsibly, they will no longer support it by purchasing its stuff or investing in its stock. For marketers, the firm"s ability to build and maintain consumer trust by conducting ethical transactions = important. The cartoon below illustrates the importance of making good ethical decisions. Marketing ethics: ethical problems that are specific to the domain of marketing. Unlike other business functions, people in marketing interact directly with the public. Marketing& sales professionals rank poorly in ratings of the most trusted professions advertising practitioners fared slightly better than car salespeople, who came in last, and worse than lawyers! 66% of canadians pay attention to csr issues, & 75% canadian firms engage in key csr activities.
