BU352 Chapter Notes - Chapter 18: Corporate Social Responsibility, Marketing Ethics, Ethical Decision
Document Summary
Marketing ethics, refers to those ethical problems that are specific to the domain of marketing. These can include societal issues, such as the sale of products or services that may damage the environment. Ethical issues associated with marketing decisions: because they are so much in the public eye, it should not be surprising that marketing and sales professionals sometimes rank poorly in ratings of the most trusted professions. Creating an ethical climate that establishes the health and well-being of consumers as the firm"s number-one priority just makes good business sense. Corporate social responsibility: corporate social responsibility describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Most large companies understand this and actively promote their efforts: when companies embrace csr, they appeal not only to their shareholders but also to their key stakeholders, including their own employees, consumers, the marketplace, and society at large.
