BU352 Chapter Notes - Chapter 12: Radio-Frequency Identification, Franchising, Barcode
Document Summary
Distribution intensity: distribution intensity: the number of channel members to use each level of the supply chain. Intensive distribution: a strategy designed to get products into as many outlets as possible. Exclusive distribution: strategy of granting exclusive rights to sell to one or very few retail customers so no other customers can sell a particular brand. Selective distribution: lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory. Distribution centre: a facility for the receipt, storage, and redistribution of goods to company stores or customers; may be operated by retailers, manufacturers, or distribution specialists. Managing distribution channels: channel conflict: results when supply chain members are not in agreement about their goals, roles, or rewards, managing channels through vertical marketing systems. Vertical marketing systems: a supply chain in which the members act as a unified system; there are three types: administered, contractual, and corporate.
