BU352 Chapter Notes - Chapter 3: North American Free Trade Agreement, List Of Bubblegum Crisis Characters, Generation X
Document Summary
Strategies include: reviewing public materials, analyzing a rivals marketing tactics, distribution practices, pricing, and. Interviewing customers, suppliers, partners, or former employees: corporate partners hiring needs, firms do not operate in isolation, and they often need components form other companies. 1971: baby boomers: generational cohort of people born after world war ii until 1965, seniors: north a(cid:373)erica"s fastest-growing generational cohort; people aged 65 and over. Income: upper-class: very affluent and spending patterns not influenced by economic conditions, high discretionary income and tend to purchase luxury items. Impacted every aspect of marketing: new products, new forms of communication, new retail channels, economic situation, economic situation: economic changes that affect the way consumers buy merchandise and spend money. Inflation: refers to the persistent increase in the prices of goods and services: foreign currency fluctuations: changes in the value of a cou(cid:374)try"s currency relative to the currency of another country; can influence consumer spending.
