BU231 Chapter Notes - Chapter 31: Cashless Society, Trademark Infringement, Electronic Signature
Document Summary
Ecommerce: the delivery of information, products, services, or payments by phone, computer, or other automated media. The impact of ecommerce on business: ecommerce has changed the business world in three key areas: Surrounding business environment: existing business practices. Electronic retailing (etailing): the supply of electronic goods over the internet. The internet is a natural advertising medium: establishing a website. Passive - advertise and market its products or services. Active - interact with others in the exchange of information or completion of sale transactions. A website is recognized as an artistic work: cashless society. Ecash facilitates secure, small-value transactions that are not cost-effective when conventional credit cards are used: surrounding business environment. The global nature of the internet offers businesses access to customers and suppliers from around the world. Unfortunately, the explosion in ecommerce has also attracted abuse. Ecommerce increases concern about public safety, fraud, invasion of.
