BU208 Chapter 10: Module 10
Document Summary
Audience benefits appeals to the audience"s attitude and actions. Tells a story that connects with people"s emotions. Stories that validate audience attitudes and behaviors motivate people. Think of feelings, values, needs and fears that may motivate your reader. Identify features of your service, product or policy that may meet those criterias. Identify obvious features of your product or policy, then think how these features may benefit the audience. Help you identify feelings, fears, and needs that may motivate your audience. Define and refine your message, purpose, info, benefits, anticipated objections, and context according to the needs of the objects. A part of the product or service itself. Different features may benefit different people in your audience. How do i decide which benefits to use. 3 principles to guide your choice of reader benefits. Use at least one benefits for each subgroup. Are natural benefits from doing something or using a product. Appeal to our needs to feel good about ourselves.
