BU208 Chapter Notes - Chapter 1: Interpersonal Communication, Business Communication
Document Summary
Adapt our messages content, tone, style, and medium to the needs of our audience. Cannot get what we want unless we understand and meet the needs of what the other person wants. Business communication uses specific conventions to get the job done. Conform to specific conventions of medium, format, style, and tone to meet the audience"s needs. Business communications include oral, nonverbal and written forms of communication to reach both internal and external audiences. Internal audiences are people in the same organization. External audiences are people outside the organization: customers, suppliers, unions, stockholders, potential employees,government agencies, the press and the public. Social media has served to increase the amount and the accountability for all business communication. Effective listening, reading, speaking interpersonal and writing skills are vital. Listen to others to find out what you are supposed to do, to learn about the organization"s culture and values, and to establish and maintain work relationships.
