BU208 Chapter Notes - Chapter 5: Sans-Serif, Serif
Document Summary
Good documents design saves time and money, builds goodwill, and reduces legal problems. Put ideas together visually, making the content and organization more obvious and easier to understand. Poor design causes confusion, lost sales, and disparaging tweets. How do i begin to think about good design. Use paiboc mode to create audience-friendly design. The principle of a good design: form follows function. Shape your message to meet the needs of your audience and your purposes, you get results. Use whitespace to separate and emphasize points. Use headings and subheadings to signal readers to group points. Limit the use of words set in all capitals. Use no more than 2 typefaces in a single document. Decide on the margins based on the situation and your audience. Emphasize the material that it separates from the rest of the text. This parallel structure meets the reader"s subconscious expectation.
