BU208 Chapter Notes - Chapter 2: Information Overload, Critical Thinking, Organizational Culture
Document Summary
Person who directs you to create the message. Will decide whether or not to act on your message. May be asked to comment on your message or implement your ideas after they"ve been approved. Power to stop your message before it gets to the primary audience. Pays close attention to the communication between you and the primary audience and may base. When people know how they will benefit, they are more likely to pay attention and respond to your message. Successful communicators analyze, and meets the audience"s need to know what is in it for them. Successful communication is an exchange of meaning. Meaning transfer is a complex process because each of us is different ad belves our own perception of reality are true. Shaped by age, gender, culture, intelligence, and the experiences unique to every individual. Sender and receiver interpret and construct meaning.
