BU111 Chapter Notes - Chapter 1-10: Switching Barriers, Customer Switching, Shampoo
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BU111 Full Course Notes
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Whenever a decision is needed to be made to asses current strategy, generate new strategic proposals and evaluate strategic proposals. Management preferences: what the decision makers want/what their goals are. Organization: the culture/structure of the business, the capabilities of the business, what can it do, what is it good at etc. , the ability to be innovative. Resources: financial, capital, human resources, and what kind of machinery etc. Strategy: the plan the business uses to pursue opportunities and achieve csf: determines and is determined by internal qualities, any variable can either drive or constrain. Alignment externally ensures strategy right for the given environment. Organization, management preferences etc. has to be consistent with the strategy: examples: p&g strategy (inconsistency) vs ikea strategy (consistency) Asses forces at work with their implications. Adjust internal or adjust strategy: example: digital market: canon vs. kodak. Process of scanning and evaluating the external environment.
