Sociology 2206A/B Chapter Notes - Chapter 12: Institute For Operations Research And The Management Sciences, Focus Group, Nonprobability Sampling

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Questions and the order are tailed to specific people. The interviewer shows interest in responses and encourages elaboration. Open ended questions are common, and probes are. Interviewer and mentor jointly control the pace and direction of the interview. Social context of the interview is noted and important. The interviewer adjusts to the member"s norms and language. Snowball and purposive sampling are often used for recruiting potential interviewees. Theoretical sampling means that a researcher does not know in advance how many individuals he or she needs to interview. The researcher continues to interview subjects until the same general themes continue to emerge from the data and no new findings being revealed. Incentives: a general term for the remuneration given to research participants, often in the form cash. Interview sites: researchers using qualitative interviews as a form of data collection recognize that the type of conversation that occurs in a private office might not happen in a crowded lunchroom.