Sociology 2206A/B Chapter Notes - Chapter Ch. 5: Structured Interview, Laziness, Precoding
30 Dec 2018
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In research, greater care is usually take to make sure information is valid and reliable. Topics often pertain to: behaviour, attitudes, norms, beliefs, values. = the interviewer asks questions listed on an interview schedule. Read out the questions exactly how they are written and in the exact order they are placed to ensure consistency among interviews. Promotion of standardization in asking questions and recording answers: reduces error due to variations, ensures accuracy and ease in processing respondents" answers. Prominent sources of error in survey research: poorly worded questions, interviewer error in asking a question, misunderstanding on the part of the interviewee. Intra-interviewer variability = interviewer is not consistent with questions or recording answers (one. Advantage to closed-ended questions = potential for interviewer variability is reduced: greatly facilitates the processing of data. Sex and race are key reactive issues that may impact results. Need to be professional and stress that any answer is acceptable.
